Brochures (Brochures & Flyers)
Brochure Printing in North Dallas
Bifold, trifold or flat, in seven sizes and twelve paper stocks. From $29.69, printed at our shop near the Galleria.
The fold decides the brochure
Pick this before the size or the paper, because it determines how the story unfolds.
| Trifold | Six panels. The classic rack brochure — front cover, then the inside spread opens to three panels of content, with a back panel for contact details. Use it when the story has a clear sequence: problem, solution, proof, call to action. It is also the fold that fits a standard rack and a #10 envelope. |
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| Bifold | Four panels and a larger spread. Fewer, bigger surfaces — better for photography, menus, price lists and anything where the inside should read as one wide page rather than three columns. Feels more considered than a trifold, which after thirty years is what most people expect. |
| No fold | A flat sheet printed both sides. This is a flyer by another name, and if that is what you want, order it there. Worth having here for oversized single-sheet pieces and inserts. |
Seven sizes
| 8.5" x 11" | The standard. Trifolds to a rack-friendly panel and fits a #10 envelope. If you are not sure, this is the answer. |
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| 8.5" x 14" | Legal. A longer trifold with deeper panels — more room per panel without more panels. |
| 11" x 17" | Folds to a substantial bifold. Use when the inside spread carries large images or a full menu. |
| 6" x 9" and 9" x 12" | Mailer proportions. These sit well in booklet and catalog envelopes and stand out in a stack of letter-size mail. |
| 7" x 14" and 9" x 16" | Long formats. Narrower panels, more of them — good for step-by-step content and product ranges. |
Paper: text weight or cardstock
Twelve stocks, but the real decision is one step: paper or cardstock.
Text weight (20 lb economy through 100 lb premium) folds cleanly and is what a brochure normally wants. It handles well, mails cheaply, and at 100 lb premium feels substantial without being stiff.
Cardstock (80 lb and 100 lb classic and premium) is rigid. It makes a brochure feel like a piece of collateral rather than a leaflet, which suits a high-value product or a short print run you want to land well. It is also less forgiving in a fold — heavier stock can crack along the crease, which is why scoring matters and why we will talk to you before running a heavy trifold.
Within either, the finish is a look: matte is uncoated and easy to read and write on; gloss makes photographs snap; satin or silk sits between the two and is the safest choice when the piece has both images and a lot of text.
Designing a brochure people finish
Design to the panels, not the sheet. A trifold is not a page in three columns — each panel is seen separately as it opens, and the panel widths are not all equal because the inner one tucks inside. Use our template rather than guessing.
The cover has one job. Getting it opened. That means a reason, not a logo.
Put the next step on the back. The back panel is what is facing up when the brochure is put down. That is where the phone number, the address and the call to action belong.
Leave white space. The most common failure is filling every panel because the space was paid for. A brochure that looks readable gets read.
Specifications
| Sizes | 6"x9", 7"x14", 8.5"x11", 8.5"x14", 9"x12", 9"x16", 11"x17" |
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| Fold | No fold, bifold or trifold |
| Color | Double sided black and white, or double sided color |
| Paper | Twelve stocks from 20 lb economy to 100 lb premium cardstock, in matte, gloss or satin/silk |
| Production | 3+ business days |
| Price | From $29.69 |
| Design | Upload artwork, use Designer Studio, or have us design it for $50 |
Questions we get asked
An 8.5" x 11" trifold. That is what racks are built for, and it is why the size is so common.
It can, particularly across a printed area. We score heavier stock before folding, which largely prevents it. If you are set on a thick cardstock trifold, talk to us first — sometimes a bifold is the better answer.
Yes, either in an envelope or as a self-mailer. Self-mailers have postal requirements around sealing and address placement, so tell us that is the plan before we set the artwork.
Enough that you are not rationing them. The setup is most of the cost on a short run, so the second hundred is far cheaper than the first. Work out a year of events and handouts rather than a month.
Order your brochures
Pick the fold, the size and the stock. Not sure between bifold and trifold? Call us — two minutes settles it.
Start Your Order